You only get one chance to make a first impression! And, the natural product Sales & Marketing professionals at Life of Riley and
The Natural Consortium are here to help you put your best foot forward right from step one!
With years of hands-on experience in all facets of the natural products industry, they can consult with you on any number of crucial topics,
such as: product development and branding … product personality, including retail presentation and shelf presence … brand messaging and
marketing communications … exceptional acceptable ingredients … pricing and promotions … how to work with retailers and distributors …
how to find and work with reps … and much more, as well as specialized one-on-one business-building consulting through their
Natpreneur Head2Head Consulting, Coaching and Connecting Program.
Our natural product consultants offer up-to-date knowledge, keeping current in the areas of industry trends and challenges –
particularly with regard to today’s new way of working. A little time spent with them now can save you a lot later.
Give us a call to find out how we can help you and your business!
You only get one chance to make a
first impression!
And, the natural product Sales & Marketing professionals at Life of Riley and The Natural Consortium are here to help you put your best foot forward right from step one!
With years of hands-on experience in all facets of the natural products industry, they can consult with you on any number of crucial topics, such as: product development and branding … product personality, including retail presentation and shelf presence … brand messaging and marketing communications … exceptional acceptable ingredients … pricing and promotions … how to work with retailers and distributors … how to find and work with reps … and much more, as well as specialized one-on-one business-building consulting through their Natpreneur Head2Head Consulting, Coaching and Connecting Program.
Our natural product consultants offer up-to-date knowledge, keeping current in the areas of industry trends and challenges – particularly with regard to today’s new way of working. A little time spent with them now can save you a lot later! Keep scrolling to find out how …
If you are asking yourself questions like these about your current or in-development brands …
you really should be asking us!
● Who is my target market? ● What is my brand message and how do I communicate it?
● What unique attributes does my brand have and how should I convey them? ● What is my “Product Personality”?
● What is my “Story Behind the Product,” and who will care about it?
● What brand collaterals do I need to have in order to effectively market my products? ● Is all of my copy well
written and optimized for B2B and the end consumers I want to reach? ● What is a Sell Sheet and what
information should always be on it?
● Is my product unique enough? ● Is my product truly natural? ● What ingredients are and are not acceptable
in a natural product? ● Are my ingredients trending or waning?
● Should I sell direct-to-store, through distributors or both? ● How do I work with sales reps and / or brokers
to increase their chances of success? ● What stores are right for my brand? ● What is an attractive price
point to consumers of my brand?
● Can my target MSRP be met and still leave room (proper margins) to work with distributors? ● Can my
target MSRP be met and still leave room for attractive promotions? ● Can my target MSRP be met and still
allow my business to turn a profit? ● What kind of margins do the various retailers and distributors expect?
● What other promotions do retailers and distributors expect and do they make sense for my brand?
● What are MCBs? OIs? Case Stacks? Opening Order Deals? And how do they work?
● Are demos still important and how do I make them effective?
● Does my packaging design resonate with the consumers that I need to attract?
● What information must be included on my packaging?
● Will I need a co-packer? Pick & Pack? Warehouse? And how do I choose them?
● What about shipping? Who pays for shipping costs?
Ask us … We can help!
If you are asking yourself questions
like these about your current or
in-development brands …
you really should be asking us!
● Who is my target market? ● What is my brand message and how do I communicate it?
● What unique attributes does my brand have
and how should I convey them? ● What is my “Product Personality”? ● What is my “Story Behind the Product,” and who will
care about it?
● What brand collaterals do I need to have in order to effectively market my products? ● Is all of my copy well written and optimized for B2B and the end consumers I want to reach? ● What is a Sell Sheet and what information should always be on it?
● Is my product unique enough? ● Is my product truly natural? ● What ingredients are and are not acceptable in a natural product?
● Are my ingredients trending or waning?
● Should I sell direct-to-store, through distributors or both? ● How do I work with sales reps and / or brokers to increase their chances of success? ● What stores are right for my brand? ● What is an attractive price point to consumers of my brand?
● Can my target MSRP be met and still leave room (proper margins) to work with distributors? ● Can my target MSRP be met and still leave room for attractive promotions? ● Can my target MSRP be met and still allow my business to turn a profit?
● What kind of margins do the various
retailers and distributors expect?
● What other promotions do retailers and
distributors expect and do they make sense for my brand? ● What are MCBs? OIs? Case Stacks? Opening Order Deals? And how
do they work?
● Are demos still important and how
do I make them effective?
● Does my packaging design resonate with the consumers that I need to attract? ● What information must be included
on my packaging?
● Will I need a co-packer? Pick & Pack? Warehouse? And how do I choose them? ● What about shipping? Who pays for
shipping costs?
Ask us … We can help!